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Research

Problem Statement

To design service for an average mall shopper in a way that their luggage does not hinder their overall mall experience.

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Redefined Statement

To create a service that will enable shoppers in malls to submit their bags at various locations in the mall and collect it at their chosen pick-up location so that they can have a hassle free shopping experience.

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Mapping Observations

Overall Customer Journey Mapping

Fogg Behaviour Model

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Habit Loop

Insights

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Service Flow

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Service flow

Mall Service Blueprint: Shopping bags

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User Persona

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Brand Identity

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Low Fidelity Wireframe

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Bagdrop

Final Concept

Final design

High Fidelity Wireframe

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